Email Marketing & Automation

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About Course

Objective: This course provides an in-depth understanding of email marketing strategies and automation techniques to drive customer engagement and conversions. You’ll learn how to create high-converting email campaigns, segment audiences, personalize content, and leverage automation tools to streamline marketing workflows. The course also covers email deliverability best practices and performance tracking to maximize ROI.

What Will You Learn?

  • Fundamentals of email marketing and audience segmentation
  • Writing compelling subject lines and email copy that converts
  • Designing visually appealing and mobile-friendly email templates
  • Setting up automated email workflows (welcome series, abandoned cart, re-engagement)
  • Email list management and deliverability best practices
  • A/B testing and performance analysis using key metrics (open rates, CTR, conversions)
  • Integrating email marketing with CRM and other marketing tools

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