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Mastering Digital Marketing: From Basics to Advanced

Teacher Kayode Daniel
Course Label all_levels
Duration 5 : 35
Last Updated March 28, 2025

Learn the fundamentals of digital marketing, including SEO, social media, email marketing, and paid advertising. This course provides hands-on strategies to build brand visibility and drive conversions.

What Will You Learn?

  • How to create and implement digital marketing strategies.
  • Techniques to improve website visibility through SEO.
  • Running effective social media and email campaigns.
  • Measuring and analyzing marketing performance.
  • Leveraging paid ads for targeted audience reach.

Course Content

Module 1: Introduction to Digital Marketing
What is Digital Marketing? Traditional vs. Digital Marketing Key Channels and Strategies

  • Lesson 1: What is Digital Marketing?
    00:41
  • Lesson 2: Key Components of Digital Marketing
    05:45
  • Assessment 1
  • The Digital Marketing Funnel (AIDA Model)
    00:00

Module 2: Search Engine Optimization (SEO)
How Search Engines Work On-Page and Off-Page SEO Keyword Research and Optimization

Module 3: Social Media Marketing
Platforms Overview (Facebook, Instagram, LinkedIn) Creating Engaging Content Paid Advertising on Social Media

Module 4: Email Marketing
Building and Segmenting Email Lists Crafting Effective Email Campaigns Measuring Performance and Optimization

Module 5: Paid Advertising (PPC)
Google Ads and Social Ads Basics Bidding Strategies and Budgeting Analyzing ROI

Module 6: Analytics and Reporting
Using Google Analytics and Other Tools Tracking KPIs and Metrics Data-Driven Decision Making

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